Wisewool
Gisborne company developing high-end uses for wool.
Added one year ago
![Wisewool Wisewool](/assets/article-images/Screen-Shot-2023-04-27-at-12__FillWzEwMDAsNTAwXQ.15.12-PM.png)
Here’s a company up in Gisborne we thought folks in Hawke’s Bay might find interesting – Wisewool.
The family behind Wisewool boasts five generations of wool handling … over 130 years. Wisewool itself was formed in 2021. Its core product is engineered by intertwining wool fibres into tiny spring-like buds that enhance its inherent bounce and resilience while retaining wool’s incomparable natural attributes. 100% natural, organic and chemical-free.
They’ve been given a $790,000 grant over three years by MPI’s Sustainable Food and Fibre Futures Fund aimed at increasing the market potential for woollen knops – the small, light fluffy balls used as a filler ingredient for bedding, pillows, furniture cushions, even insulated clothing.
The goal of course is to develop more high-end uses for wool as a natural substitute for synthetic materials.
Join the conversation
Be the first to leave a comment.
Leave a comment
All comments are reviewed before they are published on the website. Your email address will not be published.
![Good Things Start on the Farm - High Peak Station: Pioneering Sustainability and Adventure](/assets/article-images/High+Peak+Station+land__FillWzE1MCwxNTBd.jpg)
Good Things Start on the Farm - High Peak Station: Pioneering Sustainability and Adventure
![AI-Powered Innovation Helps Farmers Combat Rising Drench Resistance in Livestock](/assets/article-images/4KP4ARX_20240604_100226_jpg__FillWzE1MCwxNTBd.webp)
AI-Powered Innovation Helps Farmers Combat Rising Drench Resistance in Livestock
![May Brothers Contracting - Tech-Driven Efficiency](/assets/article-images/0b52043aaef19e065c285a8ba99ef3da_L__FillWzE1MCwxNTBd.jpg)
![Soil Management In Hawkes Bay Catchments](/assets/article-images/Screenshot-2024-07-16-at-8__FillWzE1MCwxNTBd.21.55PM.png)
![Controlling weeds without the chemicals](/assets/article-images/4NQL9KL_image_crop_62696__FillWzE1MCwxNTBd.webp)
![Align Farms trial regenerative agriculture](/assets/article-images/Screenshot-2024-07-02-at-8__FillWzE1MCwxNTBd.59.10PM.png)